Buttons are a simple yet effective way to link to your Substack account. They seamlessly integrate into posts or pages and can be reused.
Steps to Create a Button:
- Add a Button Block:
- In the WordPress editor, add a Buttons block.
- Customize its style, color, and size using the block settings.
- Link the Button:
- Click the button, then the Link icon in the toolbar.
- Enter the URL of your Substack content.
- Save your changes.
- Optional: Save as a Pattern:
- Highlight the button block, click the three vertical dots, and select Create Pattern.
- Name the pattern and reuse it across your site.
Method 4: Adding Substack to the Footer or Header
Embedding Substack in your website’s header or footer ensures visibility on every page.
Steps:
- Locate the Footer or Header Widget Area:
- Go to Appearance > Widgets.
- Check for footer or header areas (names may vary by theme).
- Add Embed Code or Text Link:
- Paste the embed code or use a button pattern created earlier.
- Alternatively, add a simple text link for cleaner integration.
Tip: If the embed code disrupts the layout, consider using a text link instead.
FAQs About Substack Newsletters
1. When Should I Monetize My Substack?
Monetization is best when you’ve built a significant audience. Use Substack’s “pledge” feature to gauge subscriber interest in premium content.
2. What’s the Best Method for Integration?
There’s no universal answer, but popups are highly effective in capturing attention. Use multiple methods for broader visibility.
3. Why Use Substack Over a Plugin?
Substack’s content can be shared across platforms, including social media, unlike WordPress-only plugins.
4. Is Email Marketing Still Relevant?
Absolutely! Email marketing delivers an impressive ROI, often around $40 for every $1 spent.
5. How Can I Make Popups Less Annoying?
Use exit-intent popups that appear when a user is about to leave your site. This approach requires a specialized plugin.
6. Can I Include Affiliate Links in Substack?
Yes, Substack now allows affiliate links, providing another avenue for monetization.
Conclusion: Integrating Substack and WordPress
With these methods, integrating Substack into WordPress is straightforward and versatile. Whether using a sidebar, popup, button, or footer link, you can seamlessly promote your newsletter while maintaining your website’s functionality.
Remember, combining Substack’s monetization potential with WordPress’s flexibility can elevate your content strategy. Which method will you try first? Let us know!